An appeal to help those affected by the Dreamworld tragedy has raised $100,000 before it even launched.

The money will go towards the emergency services, staff and families involved in Tuesday's incident.

Four people, including New Zealander Cindy Low, 42, died after the Thunder River Rapids ride malfunctioned.

Ten local organisations pledged $10,000 each, bringing the total to $100,000 before the appeal even started.


Every dollar donated will go towards people affected by the tragedy through the Red Cross-approved portal, GIVIT.

The Gold Coast Titans, Mantra Group, Hot Tomato, Bond University, Gold Coast Airport, Gold Coast Tourism, The Star Entertainment Group, City of Gold Coast, Ramsay Health and the Bulletin each pledged $10,000 last night.

An independent appeal committee will manage the distribution of funds.

Editor Scott Thompson told the Gold Coast Bulletin the local community had shown their warmth during the week and the city would continue to support those who needed it.

"The Gold Coast community is deeply saddened by this tragedy and our hearts go out to the families," he said.

"We cannot begin to imagine their grief right now, but what we can do as a community is join together and put our arm around them, as well as the Dreamworld staff, the emergency workers and one another."

Donations to the official appeal are tax deductible and can be made through, or at Westpac branches.