He's 28 and left a full-time job to pursue a dream of publishing his own online magazine. Former Wanganui reporter Zaryd Wilson talks to the Chronicle about TheFourFiveHundred - aimed at a new generation of reader - and about the future of journalism and taking a giant leap
New journalism website for Whanganui
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FIRST BUSINESS: Zaryd Wilson, finding his niche in online regional journalism. Wanganui Chronicle Photograph by Stuart Munro.
Chronicle: How's the website been received so far?
Zaryd: "People seem to like it, that's what they are telling me. Then again I could be living in a bubble."
Chronicle: Is this the future of regional journalism?
Zaryd: "Media is changing so much. It's pretty much unrecognisable from when I started just five years ago. The basics are the same. Everything else is different.
"They are all trying to make sense of an ever-changing landscape. Daily papers are still doing the grunt work of daily journalism. They are vital. Documenting local activities and reporting things like local council is really important."
Chronicle: What's your role?
Zaryd: "I write most of the stories. There are contributors too. I run the website - although I got great help from Two Monkeys web design here in Whanganui. We're also on Facebook and Twitter - maybe You Tube eventually.
"You have to be on Facebook - 90 per cent of your traffic comes from social media. The readers have become the distributors of the news."
Chronicle: Tell me more about that - the readers distributing the news.
Zaryd: "When you're an online-only publication social media is the only way of getting it out there. And then it's up to the readers, how much they share it, as to how well read it becomes. That's not necessarily a good thing. Sometimes the shareable stuff isn't always the best story or the best journalism. I'm already noticing stories are inverted in perception to the effort that's gone into them."
Chronicle: Where do you see the magazine developing?
Zaryd: "I'm not sure, still trying to work out how to make it earn an income. It might all fall over in a couple of weeks. I will be starting a crowd-funding page - on Givealittle - it'll be a modest target, about $3000."
The website can be reached at www.thefourfivehundred.co.nz