Many people running a small business choose to make strategic decisions by talking with their family, going on gut instincts or throwing out ideas around the barbecue with some friends.
It's not hard to see why that style of choosing options might not give you the best outcomes.
When you're a small business, watching every dollar, it's not surprising that the idea of getting expert advice for your key business decisions is something you might reject as being too expensive or that it could make you feel vulnerable because your business is being opened up for scrutiny.
The benefit of that experience means a small business owner can access information that could have taken them years to find out.
Larger businesses know the value of sound advice from somebody independent. It also means that they don't have to carry the cost of specialists in house, but can buy those specialists' services and knowledge as and when they need them.