In just under two months, Rotorua will again be playing host to nearly 300 industry representatives from throughout the primary industries sector.
MobileTECH 2017 is a major industry conference focusing on new technologies and innovations designed and developed for New Zealand's agricultural, horticultural and forestry industries.
This event has been running for five years, during which time the technology has advanced significantly.
"The focus though of the conversation among leading tech developers, service suppliers and users has changed," said Ken Wilson, programme manager with Connex; Event Innovators.
"We are no longer talking about early trials or the potential integration of innovations like advanced remote sensors, UAVs, wireless networks or cloud computing into day-to-day operations. Instead we now have financial and operational data being shared by some of the early adopters of these technologies.
"The Internet of Things (IoT) is a great example. It's evolved from the relatively simple RFID tagging and data tracking of cattle.