Facebook is the social networking flavour of the month, but Bebo is still the top of the heap.

Figures for July from internet analyst comScore shows that Bebo is the number one site of its kind - followed by MySpace, TradeMe off-shoot Old Friends and then Facebook.

It is expected that Facebook will increase its share of the web pie in coming months as it grows on the back of massive publicity.

But Bebo has entered into a deal with Microsoft today, which could serve the site to keep its top spot.

Bebo had 768,000 unique visitors over the course of the month, while MySpace - which is surely suffering for its more time-consuming navigation system - could only muster 194,00.

Old Friends managed 141,000 hits and Facebook 113,000.

These figures echo English statistics, with Bebo leapfrogging MySpace in the United Kingdom.

Bebo clocked up a whopping 10.7 million unique visits in July and came second only to search giant Google in 'most engaging' rankings.

- NZ HERALD STAFF