If this video doesn't get you fired up for the Rowing World Champs in South Korea, then nothing will.
While the Kiwi crews were hard at work in the water preparing for the biggest regatta since the 2012 London Olympics, the South Korean ad-department were going into over-drive, creating this incredibly chaotic official promotional video.
It features giant ducks, a bouncing bunny, a caped boxing crusader, Superman, some sort of mexican character and a few stationary rowers combined in a Harlem Shake-esque rip off.
It's as entertaining as it is confusing, but boy it gets the blood pumping. Anyone feel like watching some rowing now?