Why and how did you get into blogging?
I spent 20 years working in magazines both in Australia and New Zealand. I worked as a reporter on Woman's Day for a number of years before I started editing New Idea mag. I then edited Fashion Quarterly, CLEO and SHE for seven years before spending five years editing The Australian Women's Weekly - my last job in magazines.
Leaving magazines was a really hard decision for me because it was all I knew and I love magazines. However, I'd been following blogs for a few years overseas and felt that self-publishing - in the form of blogs - was something that would eventually take off in New Zealand and I wanted to be a part of that. I also didn't know a thing about digital publishing and felt like I was going to get left behind if I didn't embrace this new technology.
I also have two young sons and really wanted more flexibility in my career so I could spend more time with them. I'd spent so many years working really long hours and missing out on so much family time I wanted to work for myself and work hours that fitted in best with my family. I started The Style Insider in August 2012 without a clue about what I was doing so it was very much a learn-on-the-job kind of thing. That's when Google really became my best friend.