Dana Johannsen is the NZ Herald's chief sports reporter

Dana Johannsen: New ABs hashtag is #overshare

All Black Cory Jane. Photo / Sarah Ivey
All Black Cory Jane. Photo / Sarah Ivey

We often complain in our industry that the All Blacks' tightly managed media sessions leave little room for the players to show their personality. Thank heavens then for social media.

Just this week Cory Jane gave us a glimpse into his marital relations by revealing his "wifey" knocked back his amorous advances after getting him all hot and steamy by trying on dresses in front of him, accompanied by the hashtag #EgoTookAHit. That was a serious #overshare.

Then yesterday a whole new side to Aaron Smith was revealed, with the halfback showing his talent for, ahem, ball distribution. It seems he has been taking fan engagement to a whole new level by sending naked snapchats to one of his lady friends. But they unfortunately found their way further afield after their initial recipient posted them on Facebook when things reportedly turned sour.

Some will find the pictures to be in poor taste. I, for one, thought the composition was askew and he possibly should have considered using a filter to counteract the harsh bathroom lighting.

But that is by the by. Smith obviously wasn't expecting these pictures of his pubic domain to find their way into the public domain because never before in the history of the internet has it occurred that a celebrity or well-known public figure has had revealing images of themselves leaked online.

The incident will have the New Zealand Rugby Union scrambling to remind players of the rules and guidelines around the use of social media. It might also force them to update the protocols to include helpful advice around taking naked selfies. For example, "when taking dick-pics do not include your face or any recognisable body markings in the photo so you cannot be readily identified if these pictures find their way into the public domain". The NZRU take pride in being a progressive organisation, after all.

It will be of little comfort to Smith at present, but all he's really done is embarrass himself, not damage his brand. In most people's eyes he'll be seen as the victim of a vindictive ex. He'll also be seen as yet another case study in the pitfalls of sports stars using social media.

- NZ Herald

Get the news delivered straight to your inbox

Receive the day’s news, sport and entertainment in our daily email newsletter

Dana Johannsen is the NZ Herald's chief sports reporter

Dana has more than a decade's experience in sports journalism, joining the Herald in 2007 following stints with TVNZ and RadioSport. Over that time Dana has covered several major events including the 2011 Netball World Cup in Singapore, 2011 Rugby World Cup, 2012-13 Volvo Ocean Race, and the 34th America’s Cup in San Francisco. A multi-award winning journalist, Dana was named New Zealand Sports Journalist of the Year in 2012 after scooping both the news and feature categories at the TP McLean Awards. The previous year she picked up the prize for best news break. She was also an inaugural recipient of the Sir John Wells scholarship at the 2009 NZSJA awards. Dana also writes a weekly sports column for the NZ Herald.

Read more by Dana Johannsen

Have your say

1200 characters left

By and large our readers' comments are respectful and courteous. We're sure you'll fit in well.
View commenting guidelines.

Sort by
  • Oldest
Stats provided by

© Copyright 2017, NZME. Publishing Limited

Assembled by: (static) on production bpcf04 at 26 May 2017 21:21:53 Processing Time: 508ms