Tourists spent an estimated $1.8 billion in the region over the last year.
The latest Monthly Regional Tourism Estimates released by the Ministry of Business, Innovation and Employment today showed that tourism spend for Bay of Plenty was up 6 per cent as of January 2018, compared with the year to January 2017.
MBIE Manager of Sector Trends Mark Gordon said that of this tourism spend in the year to January 2018, international visitors spent $578 million, up 7 per cent compared with the year to January 2017, and domestic tourists spent $1.3b, up 5 per cent, in that period.
"When it comes to the monthly expenditure, tourism spend in Bay of Plenty for the month of January 2018 is up 3 per cent compared with the month of January 2017," Gordon said.
View the full statistics from the Monthly Regional Tourism Estimates.