Tourists from the United Kingdom spent $4m in the Bay of Plenty in June, with spending driven by the British and Irish Lions tour.
The latest tourism spend data for Bay of Plenty was released today. It saw spending by the UK market in the region up 119 per cent in June compared with June 2016.
The figures, released by the Ministry of Business, Innovation and Employment, showed tourism spend for Bay of Plenty estimated to be $1.8 billion for the year to June 2017, up 6 per cent compared with the year to June 2016.
The ministries manager of sector trends, Mark Gordon, said the data showed international visitors spent $608m, up 7 per cent compared with the year to June 2016, and domestic tourists spent $1.2b, up 5 per cent, in that period.
"When it comes to the monthly expenditure, tourism spend in Bay of Plenty for the month of June 2017 is up 9 per cent compared with the month of June 2016," he said.