A public eyesore and dumping ground that is "worse than ever before" could become a new reserve if the community gets behind a clean-up.
The area, on the other side of the railway walkway in Koutu, is currently littered with household rubbish, including mattresses, old couches, wood and discarded toys.
Koutu resident Terry Phillips told the Rotorua Daily Post the site was a major concern and painted a bad picture of the area.
"It's a real shame for our area to be like this. For those dumping their household items, it's just a quick fix for them but creates an issue for the rest of us.
"I want the community to band together and say 'we won't tolerate this' so we can instead turn it into something we can use and be proud of."