After more than 60 years serving the Rotorua public in one form or another, Gould Photographics is set to close its doors.
The shop on Tutanekai St will shut on October 23.
Managing director and Rotorua Lakes Council mayoral and council candidate Mark Gould said the decision was officially made last week, after months of looking at different business options.
"It was going to happen at some stage. We looked at other options and none of the others were viable," he said.
Mr Gould said he, brother Greg and their mother Chiria had made the decision together.