People of all ages have banded together in Rotorua to support the Cancer Society's annual Daffodil Day appeal.
Rotorua Cancer Society Daffodil Day co-ordinator Tracey Crompton said there were 24 sites around the city today, and eight booked for tomorrow.
They were selling teddy bears, pens and fabric daffodils, with some selling fresh flowers.
She said all daffodils that had been ordered were delivered over three days, with about 791 bunches delivered.
Through pre-sales more than $27,000 had already been raised and the money all went back to the Rotorua community with the services the Cancer Society provided, she said.
Mrs Crompton said they also had high school students roving around and replenishing stock.
She said the support from the community had always been "amazing".
"There's some generous people out there and we can't do what we do without that support from the community."
She said with one in three New Zealanders affected by cancer, pretty much everyone knew someone affected and it "is close to home to a lot of people".
Mrs Crompton said she wanted to thank all the volunteers, businesses, students and the businesses which donated food for the volunteers.
Head teacher of the Totara Room at TopKids Pukuatua, Kelly Craill, said for the first time this year the children had a dress up day for Daffodil Day, where many of the children dressed up in yellow and black.
They also made daffodils, which they did every year, she said.
She said they took three of the older children to Mitre 10 Mega for a couple of hours to help sell teddy bears, pens and flowers.
"The three we took down there were saying 'happy Daffodil Day' to everybody and they were so happy."
They raised $196.80 for the Cancer Society.
She said staff had tried to talk to the children about how cancer made people sick, and if people gave money it can help scientists find a cure to make people better.
ANZ branch manager Lisa Baty said she had been a part of the Daffodil Day fundraising activities since it started 26 years ago, with ANZ a major sponsor.
"It's actually changed a lot. I think when we very first started we didn't raise as much as we do now."
The branch had staff members with close friends undergoing treatment right now and they had lost a colleague in the last couple years to cancer, she said.
"That sort of stuff weighs quite heavily on our minds. We want to get behind it and do as much as we can."