Reporoa's Sam Cane has had a stellar season on the field, now it's his turn to shine off it too.
Duracell, the world's number one battery brand, has announced its partnership with the All Blacks.
The announcement of this partnership coincides with the launch of a new television commercial and marketing campaign featuring All Blacks Sam Cane, Steven Luatua and Tawera Kerr-Barlow.
The new commercial highlights why Duracell is the battery brand trusted everywhere, giving people the power to do more, both in life's extraordinary and ordinary moments.
The All Blacks' 60 second video clip with Duracell launched during their match against Australia in Dunedin on Saturday.