"This is a massive milestone for us as an organisation, but also for all our staff and the wider Rotorua community.
"Not only are we a key physical landmark at the top of Mt Ngongotaha in Rotorua, we are also a significant contributor to the local economy.
"We now host more than 420,000 visitors every year, with a large proportion of those being domestic or international visitors who inevitably end up spending money in restaurants, cafes, shops or other attractions in and around Rotorua.
"We are proud to be a big part of this community and to play our role in its growth and development."
Skyline Rotorua's luge operation was the first in the world when it opened on March 9, 1985. Skyline Enterprises now has luge operations in Queenstown, Singapore and Canada.
Planning is also underway for a new operation in South Korea.
Mr Thomasen said the luge tracks had changed extensively since the operation first opened, but the heart of it remained the same - having fun. "More than 750,000 luge rides are taken in Rotorua every year - with visitors usually riding more than once."
Rotorua locals and visitors have the opportunity to participate in the celebrations, with two photo competitions running at Skyline until Sunday May 5. Winning entries are in the running for annual Gondola passes and dinner vouchers.
More information about the competitions and other promotions to celebrate the luge milestone can be found at www.skyline.co.nz/rotorua.