The new billboards are going up around the Reporoa and Waikite areas. The "Rural Ruru" character will also feature at the Rural Community Safety Day tomorrow.
Events such as the Reporoa Tractor Pull and the Bay of Plenty District Finals of the ANZ Young Farmer contest are sure to attract the crowds. "There's also heaps on the programme for kids, including pony rides, puppets, face painting, go-kart rides, magic carpet, competitions and Santa is expected to make an appearance too," Ms Lawson said.
The Rural Community Safety Day is on from 9am to 4pm at Reporoa Domain on East Rd.
Entry is by gold coin with proceeds going to the BayTrust Rescue Helicopter.