It's fair to say Daryl Cogger lives and breathes football. He's not a player but a coach to five teams.
Mr Cogger, who is this week's Daily Post Local Hero, has this season coached Eastlake U-10s, the Rotorua representative U-10, the Rotorua representative U-15 girls, Rotorua U-15 girls futsal team and the Bay of Plenty U-12 girls.
While most eyes were on the rugby this weekend, Mr Cogger was in Wellington with the futsal team and next weekend he's off to Auckland for the Weir Rose Bowl - the competition between the North Island federations.
He's also setting up a girls' futsal league in Rotorua. Futsal is a five-a-side game, as sevens is to rugby, but played inside and with a smaller but heavier ball.
"I wasn't involved in football after I left high school but I started coaching six years ago when my daughter started playing," he said.
"There was a need for coaches. I put my hand up and many coaching courses later here I am.
"I love it. Sport is a lot like life. There are good lessons for the kids and it's a way of growing good kids.
"You can work really hard and achieve good things but sometimes you're lucky and sometimes unlucky. Life is like that."
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Mr Cogger also manages musical instrument store The Rockshop and is the leader and keyboard player in local band Count Me In.
He reckons football takes up 12 hours a week of his time but it's 12 hours he is happy to give.
"It's a big commitment but it's worth it in terms of the satisfaction and how much the kids get out of it."