It was a sad Sunday for Chiria, Mark and Greg Gould when Gould Photographics closed its doors for the final time.
The photography store on Tutanekai St served its last customer after more than 60 years serving the Rotorua public in one form or another.
Managing director and Rotorua district councillor Mark Gould said the decision was made in September, after months of looking at different business options.
"It was going to happen at some stage. We looked at other options and none of the others were viable," he said.
Mr Gould said he, brother Greg and their mother, Chiria, 89, had made the decision together.