A child has been trapped in a van after it rolled into a ditch along a rural Eastern Bay of Plenty road this afternoon.

The van, carrying five people, was reported as having rolled at 4.45pm on Wainui Rd, near Harrison Rd.

Fire, ambulance and police all attended the crash.

A Fire Service spokesman said the child was "partially trapped" which indicated it wasn't a serious entrapment.

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"...so hopefully not a serious injury."

It took less than an hour for fire crew to free the child, who was taken to Whakatane Hospital with moderate injuries.

A police spokeswoman said initially diversions were in place as ambulance staff worked on a patient - but the road was also reopened within an hour of the crash.

She said one other person had also received moderate injuries.