In a post on Facebook by Safe kids, thriving families, the organisation said that letting kids decide if they want to sit on Santa's lap is a good lesson in consent.
"Tis the season to teach kids about body autonomy!" the post said. "Even a visit to Santa can be a chance to let your children know that they are the boss of their body and they get to say what happens with it."
In a long post, the organisation explained that by forcing children to sit on an adult's lap, you may be sending the wrong message about adults being able to touch their bodies.
"Too many children are forced to sit on Santa's lap, even when they are deeply distressed and frightened," they said.
"Visiting Santa is one of many opportunities we get to send super positive messages to our children that can help keep them safe from sexual abuse, long term."
A child safety expert told CNN last year that this attitude was very helpful for children and teaches them about boundaries.
"When we force children to submit to unwanted affection in order not to offend a relative or hurt a friend's feelings, we teach them that their bodies do not really belong to them because they have to push aside their own feelings about what feels right to them,' Irene van der Zande explained.
This leads to children getting sexually abused, teen girls submitting to sexual behavior so "he'll like me" and kids enduring bullying because everyone is "having fun."'
The majority of people on the organisation's Facebook page agreed with the advice, with one person saying they remembered their bad experience with Santa four decades on.
"Amen to that. 40 years on, my parents still don't understand why I burst out crying when they forced me to sit on some weird old guys knee at 2 years old," one woman wrote.
"I remember being so angry, but was too young to express what was wrong. I would never do that to a kid."
The organisation has a resource guide for parents on how to keep their children safe.