In a special NZ Herald Focus, Tristram Clayton visits a South Auckland supermarket with Vance and Jasmine McPhee, founders of the 'Feed a Family' charitable trust.

The trust and associated Facebook page launched three years ago as a way for them to share their own struggles to feed their five kids.

It has since become a popular forum for the many families in similar to share their stories and their tips. They explain their strategy when it comes to shopping on a budget, while still feeding their family healthy and nutritious food.