Rob Cope reckons men don't talk enough about the real issues, so he and his fridge Steve are hitchhiking around the country in an attempt to get men having conversations.
"I'm out here having all this fun with Steve, but if I was having a real conversation with Steve, he'd probably be about as helpful as a normal guy would."
Mr Cope, a builder from Wellington, is fundraising for Project Wildman, which focuses on getting men to talk about the issues they face "rather than bottling it up and wondering why we drink, get depressed and have a record suicide rate".
"So many of us guys go through s*** in our lives and when we do, we've got no mates to talk to because no-one knows how to talk.
"You sit in the the pub with your mates and go 'Oh, my missus has left me', and they go 'Oh, that's a bit rough', and that's the extent of the conversation."