"Bryan is a well known father of a victim, so I emailed him and asked if he might consider talking at a White Heart event. He came back very quickly and said 'yes'."
Mr Cowan was hopeful the trust could extend its reach thanks to a new connection with the RSA and links to schools.
"On September 25, we hold our event similar to Anzac Day around the country, we started with one in Napier and now we have three in civic centres.
"This year we formed a relationship with the RSA, they have been in event management for 98 years with Anzac Day, now we are working with them to get more coverage."
Not only does their focus fall on murder victims and their families, but those who have been affected by suicide.
For more information on White Heart, visit whitehearttrust.co.nz or Facebook, using the keywords White Heart Trust.