"If taggers want to paint a wall, there are plenty of initiatives happening around Auckland where we are painting fantastic community murals - like this one," said Mayor Brown.
The mural includes superstars of Otara and Kiwi Rugby League such as Manu Vatuvei, Reuben Wiki and Cynthia Ta'ala.
Mayor Brown said he doesn't want a grey city and community projects are the best way to bring colour and vibrancy to Auckland while curbing repeat offences in popular graffiti hot-spots.
As well as tougher eradication targets, the plan is focussing on graffiti prevention through its 'Adopt-a-spot' scheme.
Through the scheme, volunteers are encouraged to adopt an area "as big or as small as they wish" in their neighbourhood to keep graffiti free.
Auckland Council then supplies free paint, brushes and other equipment to the volunteers so that they can remove graffiti from their own, or others properties as they notice it.
"Bringing an end to graffiti vandalism in Auckland goes hand-in-hand with injecting a greater sense of pride in our community - let's do both," said Mayor Brown.
Volunteers should call the council on 09 301 0101.