Labour leader Phil Goff used Twitter for a bold position statement this week: "My first act as Prime Minister will be to put a stop to the sale of state assets."
Wellington's David Henderson responded: "That's about all you'd get time for before you got rolled by Shane Jones", an allusion to MP Kelvin Davis offering his backing for Jones' leadership aspirations.
Labour's official Twitter account launched a guessing competition: "Tonight, how many times has John Key said 'actually'? Tweet us your answers."
And TV3's Patrick Gower agreed: "John Key is saying actually a lot. Actually, he is saying actually quite a lot."
This week's Wikipedia vandalism was aimed at Act Party candidate John Banks. His page had been changed to include: "John Banks is generally considered to be a w****r.
Facebooker Kathy Huff wrote an angry accusation on Key's page, demanding: "Someone hacked my Facebook and liked your page? Did you do it?"