The 'er' has been temporarily knocked out of Onerahi.
The Hollywood-esque Onerahi! sign on the hill at the entrance to the Whangarei suburb has had the two letters pushed over.
Nicholas Connop, the sign's creator said he was notified of the damage on Saturday morning, and believes it was done the previous night.
As a temporary fix the two fallen letters have been tied back into place.
Mr Connop believes the damage was done by people, rather than the weather, as the wood was heavy and strong.
Some of the wooden structure was snapped and the nails had come out and a post, and the support had also pulled out of the ground.
He said it would have needed force to push it over, or someone had tried to climb on top of it.
The letter E is intact, while the letter R has a crack in it through the centre.
"It's repairable, it will be done. When we get a chance to deal with it, it will be back as it was.
"I'm happy it's lasted this long, I'm disappointed that somebody felt they needed to do that."
The current plywood ONERAHI! sign has been on the hill since 2013 after a fundraising campaign gathered the funds to replaced the original sign. The original sign was made of cor flute plastic and was erected in 2011.
He said to some people the sign gives them some pride in the community. A number of locals had shown their support of the sign on the Onerahi Community Facebook page.