Herald rating: *
Imax Film
Director: James D. Stern
Review: Tim Watkin
It has been said that Michael Jordan was the first global marketing phenomenon - and he did it in his own time and in a sport without the true international status of, say, soccer or boxing.
This film gives an idea why. On one hand he is the greatest basketball player of his generation, maybe of all time. On the other, he seems to be a huge self-promoter.
At the end of a career brought to you by Nike and various soft drinks, he found a new format to use to tell the story of his heroism.
There on the 20m Imax screen, he seems to have grown as big as his ego.
The narrative flows well enough, weaving his sixth and final play-offs for the Chicago Bulls with his early life. To be fair, Jordan's performance in that series was one of America's great sporting triumphs.
He leaps, he shoots, he scores, he wins the game on the final buzzer.
Unless basketball is your passion, there are better ways to spend an hour than at the commercial altar of an American hero. For one, you could check out Alien Adventure.
Michael Jordan to the Max
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