Nissan logs on to iTunes Radio

Nissan Leaf Photo / Supplied
Nissan Leaf Photo / Supplied

Nissan will serve as the exclusive automotive partner for the launch of Apple's iTunes Radio, taking advantage of new creative formats, including audio and video, across Apple TV, iPhone, iPad, iPod touch, Mac and PC.

In the US, among the first Nissan vehicles to be highlighted with iTunes Radio materials are the upcoming, redesigned 2014 Nissan Rogue compact SUV (known as the Qashqai in New Zealand), the all-new 2014 Nissan Versa Note and the Nissan Leaf electric vehicle.

"We see iTunes Radio as an integral part of our new vehicle launches and 'big moments', riding the wave of interest and usage of this exciting new service to maximise exposure of Nissan's new models," said Jon Brancheau, vice-president, marketing, of Nissan North America.

"We're also adding iAd on iTunes Radio as a critical platform in support of ongoing campaigns, such as our college football and Heisman Trophy Tour initiatives. It's a great way for Nissan to reach the right audiences in the right markets."

- NZ Herald

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