The advances in safety tech over the past decade have been significant, backed up by fresh numbers released by America's National Highway Traffic Safety Administration this week. A comprehensive study said more than 2200 lives were saved in the United States in three years. How was this done? Not through grisly ads about speeding or by cranking up demerits or fines, but by making electronic stability control compulsory on new cars.
Ballsy legislation like this does make a difference, and while it could mean a few extra pesos on the pricetag, the end goal here is a lower bodycount.
We need to go further than just adopting rules that have been introduced in other countries, and start driving some of this change ourselves. Rather than clapping politely when cars get through crash tests with five-star ratings, we should be ensuring that most of the cars we sell are that safe.
As old as our fleet may be getting, there is hope - the car industry has picked up hugely this year, and November new-car sales were the best they've been since 2007. This could be because black financial clouds are starting to clear, or perhaps the many deals with extended warranties, finance and service offers make buying new over secondhand more attractive.