The woman who infamously found kia ora offensive is being inundated with the friendly greeting.
Queenstown clothing retailer Bonnie Rodwell is being sent postcards and emails, and receiving a fair few phone calls, where people are saying nothing but 'Kia ora'.
Organisers of the action, dubbed The Kindness of Kia ora, believe it's a fitting way to mark Maori Language Week.
The businesswoman complained about use of the Maori greeting in an email from a sales representative for Travel New Zealand magazine.
Ms Rodwell sent a return email saying it was "plain silly" to be greeted with "kia ora".
"Neither myself or [my office manager] speak Maori. Maybe more people would advertise with you if we were addressed with a little more respect," she wrote.
- Newstalk ZB / Mountain Scene