Sportswear giant Adidas is turning discarded fishing nets and plastic waste discarded in the world's ocean's into high-performance sneakers.
The company has teamed up with Parley for the Oceans to create the shoes, which are made from 95 per cent ocean plastic.
The initiative was launched last year with a few dozen of the eco-friendly sneakers, but it has just been announced that a further 7000 pairs will now go onto the market. The companies hope to produce a further one million pairs by 2017, according to edie.net.
Parley aims to use at least 11 million plastic bottles retrieved from coastal areas of the Maldives.
European football clubs Bayern Munich and Real Madrid have also gotten behind the plight of the ocean, wearing Adidas-Parley jerseys made from recovered sea plastic.