KFC customers in Australia say they're confused and outraged after the fast food restaurant famous for its fried chicken launched a limited edition pork burger.

The Kentucky Pulled Pork Burger, which contains pulled pork, coleslaw and barbecue sauce on a brioche bun, is available across all KFC restaurants for the next four weeks.

"We have a popular core menu but we also know customers want to try something different every so often," a spokeswoman told news.com.au. She confirmed it's the first time pork has appeared on KFC menus in Australia.

"The Kentucky Pulled Pork Burger is something completely different to what most people will expect from KFC," she said.


"We are very proud of our southern heritage and this is why we have branched out from our chicken into another favourite from the region."

According to a KFC spokesperson for New Zealand, the burger's arrival here will depend on how it's received across the ditch.

"As with all international product innovations we are closely monitoring public opinion and social media to see how the Kentucky Pulled Pork Burger is received in Australia. Depending on this, we could potentially introduce the burger onto the New Zealand menu."

But so far, the response has not been great as KFC fans take to social media to question why a chicken restaurant is now selling pork.

"All I have to say I'm done with you KFC. Since when pork is chicken? This has put me in a situation that I won't go to kfc anymore if u are going to sell pork at your store ..." wrote one man on Facebook.

The comments on KFC's Instagram page were similarly unflattering.
"What the f*** pork at KFC?" wrote one person. Others said "WHAT THE HECK KFC", "wtf is this??" and "that's not chicken".

One person tried the burger and was unimpressed with how different it looked from the promo photo.

"The brand new Kentucky pulled pork burger ... we got too [sic] thinking they looked filling and great until we got it ... funny how it looks great in the photos but this is ours," wrote one man on Facebook, alongside this image.

A customer shares an image of his KFC pulled pork burger. Photo / Facebook
A customer shares an image of his KFC pulled pork burger. Photo / Facebook

The pulled pork burger costs $AU5.95 or $7.95 as part of a combo meal and is available in Australia from June 14 until July 11.