"Clueless" and "insensitive" are just some of the milder labels given to a woman who posed for a photo next to a mural about love, while seemingly oblivious to a homeless man sleeping beside her.
An image of the woman, captured by a passerby as she is being photographed by her friend, has been circulated online and has triggered a torrent of criticism.
The mural on Sunset Boulevard in Los Angeles, reads "Stand here and think about someone you love", although the artist, Dallas Clayton, says he felt the opposite of warm fuzzies when he saw the cringe worthy shot.
"It's unfortunate that any person would have to sleep on the street. It's unfortunate that someone could be so disconnected that they would step over someone to take a photograph and also it's unfortunate that the spectacle of documenting this is easier to discuss and comment on than the root issue is to solve," he wrote on social causes site TakePart.com, adding that he "felt sorry for everyone involved".
The person who took the photo of the two women, local real estate agent Rich Michalowski, has also spoken up online.
"The photographer was directing the woman on where to stand, how to pose and suggested she take off her jacket. At one point the photographer directed her to move closer to the homeless man so she could centre the photo. They were still at it when I drove away."
Social media users have voiced their disgust at the image, with one user commenting: "There's a certain amount of irony involved in posing for a warm fuzzy picture while trying not to stand on a homeless man's head," wrote one commenter on Facebook.
But others have been more sympathetic.
"When there is a homeless man in front of the grocery store camped out asking you for money ... most people still walk right by and do their shopping", wrote one commenter.
"I am not going to be p*ssed at these girls for wanting an Instagram photo."