Fifty Shades lingerie collection unveiled

Laters Baby knickers from the Fifty Shades of Grey collection.Photo / BlueBella
Laters Baby knickers from the Fifty Shades of Grey collection.Photo / BlueBella

You've read the book, now you can wear the underwear as the official Fifty Shades of Grey lingerie collection is unveiled.

The range includes sexy bra and knicker sets for women and Christian Grey inspired boxers for men.

British lingerie company BlueBella teamed up with writer E L James to create the collection taking inspiration from her bestselling erotic novels.

Gift sets feature some of the book's most memorable catchphrases embroidered into the fabric such as 'laters baby' and 'You. Are. Mine.'

There's also baby doll sets, detailed lace button-up briefs and bra and knicker sets with detachable silk satin ties.

The collection will be debuted at the Moda Lingerie & Swimwear Show at the NEC Birmingham in August and will then go on sale with items ranging in price from £12 to £40.

Emily Bendell, chief executive and founder of BlueBella, said: "The 'Fifty Shades effect' has benefited our business and the books have played a significant role in shifting perceptions of female sensuality.

"This is core to our vision too, so we feel this is a perfect partnership."

BlueBella have launched the first collection this summer in the hope it will become a must-have stocking filler at Christmas.

A second collection will hit the shops next summer to coincide with the launch of the anticipated film adaptation.

BlueBella was founded in 2005 by Oxford graduate Bendell, with a mission to inspire female confidence and break outdated British attitudes to sex and sensuality.

She wanted to create seductive fashion lingerie and sensual products, designed by women, for women.

She added: "As we await the release of the Fifty Shades of Grey film, and a new wave of excitement surrounding the erotic phenomenon reaches fever pitch, we are thrilled to be developing the lingerie and underwear collections that will coincide with both the run-up to and launch of the film."

- DAILY MAIL

© Copyright 2014, APN New Zealand Limited

Assembled by: (static) on red akl_n2 at 21 Aug 2014 14:34:05 Processing Time: 686ms