Robert Pattinson the new face of Dior Homme

Robert Pattinson is the new face of Dior.
Robert Pattinson is the new face of Dior.

Actor Robert Pattinson has followed in the footsteps of fellow Brit Jude Law by becoming the face of Dior Homme fragrance.

Law signed up to promote the scent in a series of advertising campaigns in 2010, and now bosses at Christian Dior have opted to hire the Twilight star as their new ambassador.

"The House of Dior is delighted to announce that actor Robert Pattinson is to be the new face of Dior Homme fragrance," a statement from the company reads.

"He has since proven the scope of his acting talents by choosing films as varied as Remember Me by Allen Coulter, Water for Elephants by Francis Lawrence, in which he starred alongside Reese Witherspoon, or with his role as Bel Ami, the famous Maupassant character."

- WEN

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