The frenzy surrounding Pippa Middleton's derriere has led to a spike in bookings for bottom-lifting treatments in Britain.
Since last month's royal wedding, cosmetic surgeons have reported a 60 per cent increase for work on British backsides.
One cosmetic clinic has even named a surgery, The Pip Package Perfect Posterior, which can cost up £8000.
Ms Middleton became known around the world for her buttocks during her role as maid of honour for her sister Catherine's wedding to Prince William on April 29 at Westminster Abbey.
"We are now seeing scores of female clients seeking the perfect bottom," Lesley Khan of London's Harley Street Skin Clinic told London's Daily Star.
"A few years back everyone wanted the Jennifer Lopez look, but now everyone asks for a bottom like Pippa's - curvy but not too peachy."
With William and Catherine enjoying their honeymoon on a private island in the Seychelles, the British media have been turning their attention to Pippa Middleton and her rump.
Photos of her boating with two pals in Madrid were splashed across the major UK papers on Monday as she enjoyed a day out with former flame George Percy, the son of the Duke of Northumberland.
The tabloids have filled countless pages in the past fortnight with dieting and nutritional tips to aid women to have a bottom like the slim 27-year-old.
But Ms Khan had sobering news for those ladies trying to replicate Pippa Middleton's figure.
"A bottom can only ever be as beautiful if it is relative to the rest of a woman's proportions," she said.