New model iPhone picked for next month

Apple is preparing to introduce the next version of the iPhone on September 12 in what will be a design overhaul of its top-selling product, according to two people with knowledge of the company's plans.

The people asked not to be named because an official announcement hasn't been made.

The new iPhone will have a larger screen and thinner body, and is expected to work with faster long-term evolution wireless networks being introduced by carriers, according to analysts such as Piper Jaffray's Gene Munster.

The design change will be Apple's first for the best-selling smartphone since 2010, when it unveiled the iPhone 4.

Last year's update, the 4S, had the same look as the previous version.

Anticipation for the new model has led to a drop in sales for the current devices, causing Apple to miss analysts' sales and profit targets for the three months that ended in June. The iPhone accounted for 46 per cent of the company's revenue in the quarter.

Apple is battling Samsung Electronics for supremacy in the US$219.1 billion ($270.1 billion) smartphone market.

While Apple's strategy has been to release a single smartphone each year, Samsung has become the world's leading handset maker by putting out several devices a year in a range of sizes and prices.

The planned September debut was reported earlier by iMore, a technology news website. Natalie Harrison, a spokeswoman for Apple, declined to comment.

Signs that Apple is preparing to introduce a new product were evident in its quarterly financial results.

The company increased the prepayments it is making for components by US$1.15 billion - a jump that may indicate a new product is going to be introduced, according to a report from Maynard Um, an analyst at Wells Fargo Securities.

Apple co-founder Steve Jobs had worked closely on the redesigned phone before his death in October, a person familiar with the matter said.

- Bloomberg

© Copyright 2014, APN New Zealand Limited

Assembled by: (static) on red akl_a3 at 18 Sep 2014 06:02:51 Processing Time: 973ms