At the centre of the project is a desire for a higher number of feet on the pavement, more retail and hospitality opportunities, and a re-balancing of priority to the people and visitors of Napier.
There will be an increased number of pedestrian crossing points with the aim to improve pedestrian safety and amenities.
Along with this council hope to reduce vehicle speeds, the number of truck movement and vehicle movement through traffic calming measures.
Supertrike owner Vic Jennings was jone tourism operators who saw this plan as a "recipe for a disaster".
He said with the proposed layout pedestrians would have to cross two lanes of traffic instead of one, which would cause all sorts of problems especially during cruise days.
"It is already hard enough when dropping visitors off and picking them up. I think instead of the council making it seamless they are making it harder if people now have to cross two lanes."
The pedestrian crossings will be informal to begin with but Napier City Council strategic planning lead Fleur Lincoln said this could change during the live study.
"We have taken what people have said in to consideration and will try and mitigate the problems. During cruise ship days these will be manned like they are now."
Another issue tourism operators raised was the removal of the cycle lane.
An operator who wished not to be named said during the high season Marine Parade by the I-Site was a hectic area already and felt this new layout would only add to the congestion.
"Bay Skate is there now so in amongst the shuttles, buses and cars little kids will be cycling along and across the road. It is an injury waiting to happen," he said.
The council said the decision to remove the cycle lane was about giving cyclists equal rights in the lane just like a vehicle.
With regards to reducing vehicle speeds operators felt a compulsory speed limit of 30km was needed rather than a courtesy zone speed of 40km.
"I don't think this will stop people going as fast as they do now and again it adds to the danger of this layout," Mr Jennings said.
The ability to reduce trucks was another concern by operators who felt they would continue to use the road as an express route to the port.
"I think if we don't deal with the trucks our reputation is at stake and this redevelopment still allows for them to go down Marine Parade," the operator said.
Ms Lincoln said with it being a live study they were able to make changes as they go along.
She said everything from the meeting would be discussed as nothing was set in concrete yet.
"We are taking concerns and will look at them with regards to the proposed plan and try to mitigate everyone's concerns."
The project is set to begin in April this year with the roundabout.
Traffic will be switched to seaward side during this construction and the redevelopment is expected to be finished in July this year.
The monitoring of the live study is expected to be about three months.