Accommodation providers have sold out five months before the Dixie Chicks hit the stage with huge demand for tickets coming from outside the Hawke's Bay region.
The 2017 Mission Concert promoter, Sports Entertainment Limited, revealed yesterday that the outside demand was the highest they had received in the concert's 25-year history and are appealing to anyone with a spare room to register their property on the concert's free accommodation listing service.
Sports Entertainment Limited chairman James Erskine said the demand for the April 8 concert is incredible and they want to be able to accommodate as many fans as possible.
"We urge locals who can host visitors to register their property today," Mr Erskine said.
Mission Estate CEO Peter Holley said they had received a large uptake of tickets from South Islanders who would be travelling to the region and also those from metro areas.