Teenagers and students gathered at the the Hawke's Bay Today Careers Expo to weigh up their future options yesterday.
Trades, universities, tertiary institutes and the armed forces were providing information for the 20th annual event at the Pettigrew Green Arena in Taradale.
Some 60,000 people have attended the expo since its inception and more than 2000 students are expected at this year's event, which gives the region's students a chance to consider career possibilities.
Uniquely Aotearoa multi-media tutor Chris Bryant-Toi said the education provider was taking their culture into a "new wave of industry".
He said Maori students can study the traditional arts of carving and weaving while also taking practical courses in business and commerce, and other industries such as forestry.
Uniquely Aotearoa courses are on offer in Napier and Hastings.
Hawke's Bay District Health senior clinical work force co-ordinator Dianne Wepa was at the expo promoting Turuki, a Maori health work force strategy.
She said the programme directs young Maori towards a career in medicine and health care, and includes scholarships, awards and an internship programme.
She added the initiative was started in 2008 and is looking for a "push" for young Maori to pursue nursing.
Hawke's Bay Today had been the events naming sponsor for 15 years.
The expo continues today and is attended by schools from Wairoa to Dannevirke, including Lindisfarne College, Hastings Boys High School, Central Hawke s Bay College and Dannevirke High School.