"You would think any road safety message was common sense, but not when you compare it with our statistics."
Persistence was paying off for motorists.
"We have done extremely well, we have had some very good reductions in fatalities and serious crashes."
The joint effort with police is typical of RoadSafe.
Recently the organisation hosted a week-long expo featuring presentations from fire, police, St John Ambulance staff, as well as personal stories from crash survivors.
It was too graphic for some, with dozens of students fainting.
While police praised the high-impact expo, Ms Anderson said "a lot of damage control" had been necessary.
"We don't bring kids there to faint - some kids chose to take themselves out if they are emotionally triggered because a relative was killed."
Apart from some multiple fatality accidents this year, the Eastern District was enjoying a lower road toll than previous years, she said.
The Government's New Zealand Transport Agency funds RoadSafe Hawke's Bay.