Food Hawke's Bay has appointed a new manager who hopes to draw more attention to the region's food and wine.
Havelock North-based Patricia Small will move from her role as group sales manager at Country Culinaire to Food Hawke's Bay in May. Ms Small will replace Vicky Rope, who is to work with the Child Cancer Foundation.
"I thought it would be an exciting challenge in an industry I'm very familiar with," Ms Small said of her new position. She was excited to meet Food Hawke's Bay members.
"Producers, restaurants, specialty shops - everyone is stretched to the limit in terms of the economy. It's getting your product out there, into the market at a price people will pay."
She planned to work closely with tourism and consolidate some of the region's food and wine events.