New Zealand; the land of ''100 per cent pure'' and the friendliest people on the planet, right? Think again.
According to hundreds of people from around the world, New Zealand is far from a magical land of hobbits, green pastures and stunning beaches.
Instead, Aotearoa is being roasted on a Reddit thread called "How bad can you roast New Zealand?" and the insults have poured in thick and fast.
While there are many insults we've heard before, there are a number of gems that even the staunchest Kiwi patriot would laugh at.
"Your air force's symbol is a kiwi. They're flightless" was the most popular insult, but in true Kiwi spirit one New Zealander responded with a joke of his own.