Pizza Hut perfume: 'notes of freshly baked, hand-tossed dough'

Do you love the smell of pizza?Photo / Thinkstock
Do you love the smell of pizza?Photo / Thinkstock

Do you like the smell of hot pizza, fresh out of the oven? The sticky cheese, the sweet dough, the greasy cardboard box - that aroma that lurks in your car days after you've picked-up and devoured the goods.

Great news! Popular fast-food joint, Pizza Hut, have bottled that smell and released a perfume that boasts "top notes of freshly baked, hand-tossed dough."

The foodie fragrance came about after media managers posted a joke on Facebook about bottling the smell of pizza, fresh out of the oven.

"Do you love the smell of a box of Pizza Hut pizza being opened?" the post read. "We thought so. If that smell was a perfume, what would it be called?" Surprised by the enthusiastic response - fans chimed in with names like "Grease Lightning," "Yeast Seduction" and "Eau de Pepperoni" - ad agency Grip Limited decided to take the joke a step further by hiring an aromachologist to design a limited-edition scent, Time online reported.

"We did a couple of rounds ... trying to get the right smell," Beverly D'Cruz, marketing director for Pizza Hut Canada, told the Globe and Mail.

"All of them were not fun ... You'd think cheese smells nice. Not so.

The promotion was announced on Facebook, and the limited edition scent was offered to the first 100 respondents. Pizza Hut Canada promises to ship the scent this week so winners can receive their prizes before Christmas, according to the Globe and Mail. It's possible the perfume could appear in stores in the future, the chain said in a statement.

Pizza Hut isn't the only culinary company to attract attention with odd aromas. Burger King has previously offered a $4 meat-scented body spray for men, Flame by BK.

So how does the eau de pizza smell? "It's delicious," Eric Vieira, Grip Limited's director of digital strategy, told the Globe and Mail, although he quickly acknowledged that it's not for everyone.

"I hope some poor guy doesn't give it to his girlfriend."

- www.nzherald.co.nz

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