By Nick Bond
British reality star Gemma Collins has stepped out this week in a dress that truly has to be seen to be believed.
Never heard of the Only Way Is Essex and Celebrity Big Brother star? Somehow, we don't think that'll matter right now.
Wow. All-over nude colouring, full-body ruching and those immense shoulder pads all combine to make one hell of an outfit, reports news.com.au.
Some social media snarks have asked whether Collins is considering a career in American football:
Still, Gemma herself seems to love her look. The 36-year-old reality starlet announced that she was "rocking her inner Lady Gaga" in the dress, which comes courtesy of London fashion designer Gerda Truubon.
You do you, Gemma Collins.