Gwyneth Paltrow is celebrating her 44th birthday with #NoMakeup - and she looks like she hasn't aged a day.
The actress and Goop founder marked her big day with a makeup-free selfie on Instagram.
"#NoMakeup for my 44th birthday, embracing my past and future," she captioned the snap. "Thank you for the instalove."
Gwyneth looked radiant with glowing skin and free-flowing hair in the photo. So what's her secret?
"In general, I love serums and face oils and body oils," she told the New York Timesrecently.
"I'm a real oil kind of girl. There's a myth that oil is not good for your skin. I don't believe in that at all."
And it's not unusual for the star to spend her days with #NoMakeup.
"In the day, I generally don't wear that much makeup," she told the publication."
"The culture in L. A: You're outside a lot, there's hiking and swimming. It feels in a way that you're more engaged with nature."