There's something about the remake of the Ghostbusters film that has viewers trashing the trailer in numbers never seen before.
The official trailer for the reboot comes 30 years after the supernatural comedy starring Dan Aykroyd, Bill Murray and Sigourney Weaver became an immediate cult classic.
The new film, which stars Melissa McCarthy and Kristen Wiig alongside Aussie Chris Hemsworth, will be in theatres in the US on July 15.
The film has been highly-anticipated by the Ghostbusters faithful, who watched with interest when the trailer dropped on March 3. Then they hit the downward-facing thumb with vigour.
The trailer has been viewed a whopping 28 million times. Of those, more than 200,000 people gave it a thumbs up. But more importantly, a record number "disliked" the trailer.
As of April 30, more than 527,000 people disliked the trailer, a higher number than for any other movie trailer in YouTube history.
According to entertainment website Screencrush.com, the trailer for the film Ridiculous Six, which received a 0 per cent rating on Rotten Tomatoes, only had about 6000 dislikes on YouTube.
In the comments section, viewers took aim at the new direction the franchise has taken.
"Who are you gonna call? Hopefully a new director next time." one viewer wrote.
"If only I could dislike this more than once," another wrote.
One fan went so far as to ask Sony Pictures to "cancel the movie".
"Please dont (sic) show it. It will do more damage than good, no one is going to watch it. I certainly am not going to watch it and I have an unlimited cinema card. It is not worth my time, you have just tried to make a quick buck and it is going to end up losing LOADS of money and damage your reputation."
Those behind the film can take some comfort in knowing it's not the most disliked video overall on YouTube.
The film clip for Justin Bieber's "Baby" takes top spot on that list with 6 million thumbs down. Psy's "Gangnam Style" video has 1.5 million thumbs down, but that was viewed more than 2.5 billion times.