Kanye West and Kim Kardashian have been named among Time magazine's 30 Most Influential People on the Internet.
Reality star Kardashian and Harry Potter creator J.K. Rowling made the inaugural list last year, and they have maintained their status with fans online to stay on the publication's 2016 poll.
Editors credit the Keeping Up With the Kardashians beauty for having "made headlines for posting, and then ardently defending, a series of nude selfies", including a daring photo of herself completely naked on Twitter on March 6, with just a pair of strategically-placed black bars preserving her modesty.
Kardashian was also praised for the popularity of her mobile apps, including her own set of emojis, named, "Kimojis".
Meanwhile, British author Rowling easily makes the cut, having "cast a spell over the internet, using Twitter and her website Pottermore to expand the Harry Potter universe".
She has also been using her voice online to express her political views.
West makes his debut on Time's unranked list, after recently using his Twitter page to rant about everything from his fashion and music endeavours, while attacking fellow celebrities like Wiz Khalifa, dance star Deadmau5, and rock producer Bob Ezrin.
According to reporter Nolan Feeney, the outspoken rapper has "perfected the art of the Twitter spree, sharing candid thoughts that are often just as provocative - if not more so - than his music," while he also "used the internet to shake up the idea of an album as we know it, treating his latest LP, The Life of Pablo, like a work in progress by refusing to sell it... and promising alterations to its 'final' version."
Some surprising stars who featured on the 2015 poll but failed to repeat their success this time around include Taylor Swift, Beyonce, Gwyneth Paltrow, and Shakira.