Underwear expert, Calvin Klein, has launched its new Spring 2016 collection with some familiar faces.
Hip-hop king Kendrick Lamar, Kendall Jenner and even Justin Bieber are all featured in the new global advertising campaign photographed by Tyrone Lebon.
What do you do in yours? my Spring 2016 @calvinklein campaign
The photos of the stars show them snapped in the "modern, sexy, clean" underwear with the campaign line saying "I ... in #mycalvins".
Lamar is photographed holding a camera facing a bathroom mirror with the slogan "I reflect in #mycalvins, while Jenner holds a powerful stance to mirror her line "I stand tall in #mycalvins".
One shot of Bieber just wasn't enough, with CK posting two pics on Instagram of the beloved singer's photoshoot.
The first, a innocent photo of the singer dozing off in his white Calvin boxers, "I dream in #mycalvins" and the second, "I glow in #mycalvins" featuring the artist with his "head in the clouds", according to the CK Instagram caption.
The singer is also featured in the Spring 2016 campaign video alongside Lamar, Kendall as well as model Abbey Lee, hip-hop artist FKA Twigs, actress Klara Kristin and platinum artist Fetty Wap.