A British rapper who got a tattoo of a hashtag under his right eye has defended the unusual art, saying he did it so he'd "trend forever".
Dappy, a former member of the London-based hip-hop trio N-Dubz, got the tattoo earlier this year, reported The Mirror.
It created much feedback on Twitter, but Dappy turned to the social networking site - which pioneered the use of hashtags to promote trending topics - to defend his tattoo.
He posted a grainy close-up picture of the tattoo, and said it would "trend forever".
And by the way, the reason I got a # Tatted on my FACE was simply 2 make sure IT stays trending 4 ever ?? pic.twitter.com/AeNfmTFcTS— Dappy (@TheDappy) April 5, 2014
Dappy, a reality TV star and Big Brother contestant, has released one solo album, 2012's Bad Intentions.